Several benefits to using Google AdSense

There are several benefits to using Google AdSense for website owners:

Easy monetization:  AdSense is a free and relatively simple way to turn your website traffic into income. You don't need to sell products or manage customers yourself.

Passive income: It's easy to become inactive with AdSense once you have a website approved and running automatically. 

Large advertiser pool:  AdSense taps into Google's massive network of advertisers, which means there's a high chance of finding relevant ads for your website's content. This can lead to more clicks and potentially higher earnings.

Targeted ads: Google uses sophisticated algorithms to match ads to your website's content and visitors. This means users are more likely to be interested in clicking on the ads, which benefits both you and the advertiser.

Customization options: You have some control over the appearance of the ads on your website. You can choose the size, format, and even the colors to ensure they blend seamlessly with your site's design.

Detailed reporting:  AdSense provides comprehensive reports that allow you to track your ad performance, see which types of ads are converting better, and identify areas for improvement.

Free to use: There's no signup fee or monthly cost associated with using AdSense. You only pay Google when someone clicks on an ad.

Overall, AdSense is a popular option for website owners who want to generate revenue from their content without a lot of hassle. However, it's important to remember that success with AdSense depends on factors like website traffic, content quality, and ad placement.